Take back the web with Adblock Plus

Two plug-ins that really customise your online experience
By Oli on Tuesday, 04th September 2007. More information. Comments.

Completely customise your browsing experience with complete and utter ease. Remove any page-clutter and any adverts with just 4 clicks.

Firefox has already improved the internet more than, I think, any other browser could claim credit for and not just for its own users. It has raised the bar for browsers, making features like tabbing, following standards and extendibility popular. It's amazing how much effect Firefox has had on other browsers and the way designers and developers create for the internet.

One of the best features of Firefox has to be its add-on engine. It effectively and quickly allows you to take your brand-new browser and mould it into doing whatever you like. For me this means I can debug web-pages, change CSS on the fly and see how things really look before committing changes. But there is one plug-in that really makes a tangible difference to my daily online life: Adblock Plus.

Adblock Plus

On its own, ABP allows you to block images and scripts with precision. Pure and simply, it allows you to block items off a page that are of no interest to you. That alone is powerful but it doesn't change that much. You still see the same pages just without their adverts.

There are free subscription lists allowing you to take out the most popular adverts around the web including all the major advertising agencies ads and some of the more affluent publisher's adverts too. But depending on how adverts are nested into a design, blocking them can break things. Advert blocking rules also don't help against page elements that aren't external adverts but are equally annoying.

But this plug-in has a plug-in: Adblock Plus: Element Hiding Helper. This allows you to target regions of the page using the powerful Document Object Model and CSS-selectors and hide them. What's even better is that you don't need to know anything about DOM or CSS to do it. It's ultra-simple. Here's a short demo (JS and Flash required):

Get the Flash Player to see this player.

The point I'm making is that nothing is safe from element hiding. You can target anything with as much precision as you like.

I should add that this is isn't an exclusive Adblock feature. You can code your own stylesheets or javascript to override page styles and do the same thing but nothing else makes it as easy as with Adblock Plus: Element Hiding Helper. It allows even the most novice user to customise the sites they visit and make their browsing experience as enjoyable as they want.

To me, this re-instils why Firefox is the best browser there is.

Grav

Written by Oli on Tuesday, 04 September 2007. Tagged with firefox, adblock, other. Read 1640 times. If you liked it, please give it a digg.

#1 /* 12 months, 25 days ago */
That is so easy and works wonderfully. Thanks for pointing it out.
#2 /* 12 months, 18 days ago */
Looks like a very nice addon to Firefox, but one does have to question the moral and social implications of ad block technology. Since most content on the internet is free, at least the popular content, ads are usually used to offset those costs. With more and more users blocking ads from ever showing content publishers are either having to introduce more obtrusive ads or discontinue publishing their content...

Does it make sense for us to resort to the piracy equivalent in or daily online media consumption? I think overall it hurts everyone. A better approach, imho, is to covince content publishers to use less intrusive ads, but that might take some trend reversing in the usage of Ad Blocking software.
http://www.thinkist.net
#3 /* 5 months, 26 days ago */
I should try it out.

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